It’s made by Mjau, the “low-rent” version of Bozita, which I’ve mentioned before (Both Bozita and Mjau are made by Doggy AB in Vårgårda). The main difference between the two brands seems to be the range of flavours and the ingredients labels. Mjau lists “meat and animal by-products” and “fish and fish by-products,” with 4% actual herring. Bozita lists the specific animals used, and doesn’t include “by-products.”
But do the cats mind if they get a little Julsill along with their raw? Apparently not…well, except maybe for Izaak.